Alternative health and wellness customers all have one thing in common: they are soulful and conscious people who are looking for a pure and ethical ways to live. Chances are they’re already connected to digital wellness platforms that provide products and services they trust. So the key is connecting you to these platforms.
Mainstream digital marketing agencies are not driven by the same holistic values that motivate your wellness brand. Their strategies focus solely on beating out competitors using manipulative tactics. A wellness marketer will honor the integrity your brand is built on and will structure their tactics around these values. This makes them much more effective in helping you inspire your audience through digital marketing efforts.
A wellness marketer has strong connections to a vast wellness network. Alternative health and wellness magazines, blogs, and influencers already know and trust them. Plugging you into this wide-spanning network puts your products and services directly in front of your ideal target audience. Not only does this expand your reach, but its a big boost to your organic SEO.
4 Ways A Wellness Marketer Can Help You Achieve Your Business Goals
1. The Digital Wellness Network
How you rank on search engines like Google is highly dependent on the backlinks you get from other websites. Many digital marketing companies can get you a ton of random links. But what Google cares about is the quality of your links. They keep track of every site’s domain authority and the type of subjects they cover.
Wellness marketers are committed to building connections with wellness influencers, blogs, magazines, and social media groups. They can then leverage these connections to get clients featured by key industry players. Additionally, wellness marketers can even get these wellness sites to publish guest posts, infographics, videos, and pictures that demonstrate their client’s wellness expertise and experience.
Not only does this help in your SEO strategy, but it also spreads your digital reach and gets higher-quality traffic to your site.
2. Social Media Targeting
You may generate exciting memes and post fascinating articles, but if you don’t have the right social media connections, you’ll be limited in your reach. Focused social media activity can help you access highly-specific demographics and groups who share common wellness interests. This requires more than guess work or even keen intuition. There’s a wealth of data that can give you a better understanding of your wellness market. A wellness marketer should be familiar with consumer trends and overlapping activities. What’s more, a wellness marketer will understand the different platforms like Facebook, Twitter, Instagram, LinkedIn, etc. and know which ones to use and how to amplify your campaigns. This allows you to target the right channels and groups without spreading yourself too thin. Your posts will engage users with the integrity of a kindred spirit.
3. Conveying Your Values Throughout the Web
Health-conscious shoppers aren’t surfing the web for just another product or service; they want to be inspired and understood. If they personally identify with a brand’s message and story, they’ll not only make a purchase but will share it with their friends, too. The key is to make sure your products and services resonate with their cherished beliefs and values.
4. Understanding Your Wellness Appeal
Wellness is essentially an aspiration to embody conscious and pure lifestyle choices. Tailoring your messaging to communicate this feeling is a subtle art with crucial importance. It affects every detail of your digital presence: the words you use, images displayed, colors, and branding. A wellness marketer should be sensitive to these details and know how best to communicate your wellness appeal.
Wellness Marketing: Placing You on Top of a Booming Industry
The Wellness Industry is estimated to be valued at $3.7 trillion. As the demand for alternative products and services increases so does your opportunity. Therefore, it’s essential to position yourself as a brand that embodies genuine wellness values. By partnering with honest wellness marketers, you will be able to boast a beautifully optimized website and gain high domain authority and inbound links. Such long-term strategies make you stand out for the unique values you embody.
There are millions of health-conscious people looking for the products and services you offer. Wellness marketers tap you into the networks they trust so that your brand becomes their natural first choice.