As we grapple with the new realities of a post-COVID world, wellness professionals give us hope. Not only are people prioritizing health, but they are also learning the importance of wellness. We need you to inspire us with your teachings, practices, products, and energy.
Sadly, many health and wellness providers struggle to reach the people who need them most. Because most outreach happens online, non-techy wellness professionals struggle to connect with their communities.
Do any of these thoughts sound familiar?
- Social media is artificial and disingenuous.
- Writing blogs is time-consuming.
- I’m no good behind a camera.
- It takes too much time and money to be found.
- Other brands are so slick; I can’t compete with them.
- It’s all too techie.
If so – you’re not alone. We hope this article will inspire you to break past such barriers and build your practice online.
Your Power is Limitless
Using technologies and applications available online, you can touch people in real and authentic ways. In fact, your ability to provide wellness services that transform lives is limitless. From virtual meetings and instant messaging to real-time progress tracking, you can be there for your tribe when they need you most.
Wellness Business And Client Management Apps
Many practitioners, coaches, and counselors are turning to apps because they enable their clients to reach them anywhere, any time, and from any device. In turn, practitioners can track their client’s progress, offer guidance, and communicate instantaneously.
There are many client and business management apps that are specifically designed for health and wellness service providers. Choosing the one that is best for you will depend on what features you need in order to provide your services. [read our roundup of the most popular wellness apps for practitioners]
Most of these applications have live video and messaging capabilities so you can reach clients easily, without having to book a session or deal with a commute. These practitioner and coaching apps can make client engagement super convenient for both you and your clients.
Integrating remote services with accessible tools allows practitioners to scale their businesses and effectively reach more people in need of health wellness services.
Virtual Live Classes And Sessions
Creating and sharing video sessions with your clients is the next best thing to being right there with them. Your clients can watch those sessions over and over again, wherever they are and whenever they need.
In addition to sharing a library of pre-recorded classes or sessions with your clients, you can hold live sessions through video conferencing. They can be one-on-one private sessions, closed group sessions, or sessions you conduct that anyone with access can attend and participate in. Sessions are a snap to set up and conduct so you don’t need to be tech savvy either.
Moreover, many of these video conferencing services – such as Facebook and Instagram Live, Google Meet, and Zoom – are completely free to use, which makes them powerful and convenient tools for health and wellness providers. Practitioners can easily publish classes, tutorials, courses, and so on. Anything you would do in your physical space, you can record on video and share with your clients.
In fact, video engages more people than words or images alone. Research shows that people watch an average of 16 hours of online video per week. And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
What’s more, creating authentic videos and sharing them for free is an effective way to give your audience a genuine sense of who you are and how you can help them.
“ Video marketing helped Tiger Fitness achieve a 60% returning customer rate, which is three times the norm for their industry.”
E-Courses and Webinars
As social distancing reinvents the norm, the demand for e-courses has exploded. And that is not about to change. Enrollment in online classes on anything and everything has awoken industries and educators globally to the limitless growth and revenue that e-courses can generate.
According to Techjury:
- The worldwide e-learning market is projected to be worth $325 Billion in 2025.
- In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.
- The US e-learning could grow by $12.81 billion between 2020 and 2024.
- E-learning increases retention rates by 25% to 60%
- E-learning lead to an increase in income for 42% of US organizations
- Mobile learning could grow to reach $78.5 billion worldwide by 2025
- E-learning is the fastest-growing industry
Use E-Courses To Bring Your Teachings And Healing To The World
Health and wellness providers have so much to teach and give the world. E-courses are the gateway to creating the societal shift towards the adoption of holistic health and wellness.
Typically, e-courses consist of video and/or audio recordings that go along with instructional PDFs that students can download. Courses can be developed as part of a certification program with tests and quizzes and associated content. You can deliver your course as though you are speaking to the learner personally or you can create slides or doodle-style videos that just require your voice. It is entirely up to you and your comfort level. The only requirement is that you provide quality content that enriches lives.
Consider your knowledge and expertise. Think about how you can turn your talents and experiences into a teachable skill or understanding. If you are a meditation guide, you could create an e-course on how to create your own meaningful mantra or an in-depth breakdown of the particular tenets of the meditation tradition you follow.
for example, if you are a nutrition coach, you could create a course on prenatal nutrition, or meal planning for patients with Crohn’s Disease or thyroid issues.
Not only are e-courses an excellent way to establish yourself as an authority in your field, they provide empowering wellness services to those who need it most.
Create Something Worth Talking About
Have you developed a customized program for one of your clients that others would benefit from?
Holistic health services require a unique, custom-tailored approach. You are constantly adapting, modifying, or creating programs for your clients in your health and wellness practice. For example, you may have created a wellness maternity program, or a qigong course for kids, or diet specifically designed for a particular disorder. But just as every boutique sells several copies of its designer dresses, so, too, can you resell these unique offerings.
Think about all the customized programs you have created, and come up with a dynamic, effective way to package it online.
Next, reach out to some of your favorite blogs, podcasters, and let them know you are available to discuss your program so they can share with their audiences.
Networking couldn’t be easier than it is online. Use your relationships with like-minded people and wellness providers to connect with others who are genuinely passionate about wellness. Be part of the global community dedicated to wellness, self-healing, and compassion.
Everything You Need To Provide Wellness Services Is In The Palm Of Your Hand
Virtual and online applications allow you to care for your clients, share your gifts, and change lives. While learning new ways of providing your services can be intimidating, it doesn’t have to be complicated. Most apps and platforms for working remotely are extremely user friendly, easy to navigate, and affordable.
Initially, the learning curve may be steep, and it will take time to create content and establish a presence. If you have the means to invest, it could certainly help to connect with wellness marketers who value what you are doing.
The amount of good you can do and the lives you will touch with your special skills, empathy, and unique personality makes it well worth the effort.
Most importantly, don’t underestimate yourself or your practice.
The world is full of people in need of the positive blessings and healing you can provide. They just haven’t found you yet. Lets change that!